The Golden Ratio is a mathematical ratio. It is found in nature, art, architecture and design. It fosters organic and natural-looking compositions that are aesthetically pleasing to the eye.

But what is the Golden Ratio and how can you use it to improve your own designs?

## What is the Golden Ratio?

The Golden Ratio, also known as the Golden Section, Golden Mean, Divine Proportion or Greek letter Phi) exists when a line is divided into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618.

The Golden Ratio can be applied to shapes too. Take a square and multiply one side of by 1.618 and you get a rectangle of harmonious proportions:

Our brains are seemingly hard-wired to prefer objects and images that use the Golden Ratio. So why not apply it to colours too?

Itâ€™s almost a subconscious attraction and even tiny tweaks that make an image closer to the Golden Ratio have a large impact on our brains.