The Golden Ratio is a mathematical ratio. It is found in nature, art, architecture and design. It fosters organic and natural-looking compositions that are aesthetically pleasing to the eye.
But what is the Golden Ratio and how can you use it to improve your own designs?
What is the Golden Ratio?
The Golden Ratio, also known as the Golden Section, Golden Mean, Divine Proportion or Greek letter Phi) exists when a line is divided into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618.
The Golden Ratio can be applied to shapes too. Take a square and multiply one side of by 1.618 and you get a rectangle of harmonious proportions:
Our brains are seemingly hard-wired to prefer objects and images that use the Golden Ratio. So why not apply it to colours too?
It’s almost a subconscious attraction and even tiny tweaks that make an image closer to the Golden Ratio have a large impact on our brains.
Golden Ratio in Art and Science
