Who is GoldenRatioColors.com

GoldenRatioColors.com is a project started by dutch graphic designer, web-developer and colour expert Arthur Wentzel.

portret golden ratio designer scientist arthur wentzel
Golden ratio designer and expert Arthur Wentzel

Creator Arthur:

Over the last 20-25 years I have made hundreds of websites and gave thousands of courses and lectures in Webdesign and WordPress.

I have been using the Golden Ratio since I started at the Academy of Fine Arts, over 3 decades ago. I have applied this over and over again to create well balanced layouts and design in graphic and webdesign.

The magic number 1.618 is one of my best friends in design. Just multiply a font size or a design element by the Golden Ratio, and you are one step closer to see your layout start coming together. Or you can always overlay the Golden Spiral as a handy guide.

Because of the scientific, even universal nature of the Golden Ratio, designers often use it whether they know it or not. However, it’s always good to check to see if your designs sit within the magic of 1.618 so you can take your designs to the next level of greatness!

About colour. I have noticed so many mistakes in the use of colour in websites. Too many colors, not enough contrast, not-matching tints and shades.

Nowadays it is so easy to create color palettes on free websites. The problem with those sites is that those are pretty random and not very consistent. I came up with the idea to apply the Golden Ratio to color values to create a better connection between the used colors in a colour scheme. Strangely enough nobody else did it. I have researched a lot how to do this. In the end, the way it is presented on this website seems to be the most consistent and easy to apply.

Although the original idea occurred very fast, it took many months to process and test it. It would be helpful if you could share this website.
Enjoy the Golden Ratio Colors!

Arthur Wentzel
LinkedIn
GraphicDesigner.nl