A consistent color palette will help you establish your brand's visual identity. With Golden Ratio colors you can easily choose colors that convey design and stick with them.
Update: May 29, 2023
Consistency is also necessary when it comes to your colors and design. If you are consistent with your visuals, your audience will find it easy to identify your messages and consume your content. Visual consistency is an important element in all branding. How does consistency help your design? Here are some benefits of consistent color usage.
Establish your brand voice and identity
Choosing the right color palette for your brand. A consistent color palette helps you establish your brand’s visual identity. Choose colors that convey your brand’s style and stick to them.
Make your content easily recognizable
Having a consistent visual theme makes it easy for your audience to recognize and engage with your messages. If you are not consistent with your theme, people may not recognize your posts right away.
Show professionalism
Consistency shows professionalism and ensures that your social media visuals are designed to convey the intended message. A lack of consistency makes your feed look cluttered and can confuse your audience.
Increase brand recall
Visual consistency helps you form solid brand recognition for your business. Your target audience will begin to recognize your brand because they repeatedly consume the same brand elements. Visual consistency will help you ensure that everyone knows immediately that a design is from you, even when it is shared again.